[{"data":1,"prerenderedAt":1008},["ShallowReactive",2],{"handbook-\u002Fhandbook\u002Fmarketing":3,"handbook-nav":300},{"id":4,"title":5,"body":6,"description":282,"extension":292,"meta":293,"navigation":295,"path":296,"seo":297,"stem":298,"__hash__":299},"handbook\u002Fhandbook\u002Fmarketing\u002Findex.md","Marketing department",{"type":7,"value":8,"toc":281},"minimark",[9,13,18,22,46,56,61,64,88,91,95,164,168,177,181],[10,11,5],"h1",{"id":12},"marketing-department",[14,15,17],"h2",{"id":16},"what-we-do","What we do",[19,20,21],"p",{},"We're the team that promotes our company and product of FlowFuse to the core audience\nof FlowFuse. This includes:",[23,24,25,29,32,35,43],"ol",{},[26,27,28],"li",{},"Generating brand awareness.",[26,30,31],{},"Publishing high-quality content such as blog posts, video, and infographics.",[26,33,34],{},"Engaging with the Node-RED and nascent FlowFuse communities",[26,36,37,38],{},"Event planning, such as ",[39,40,42],"a",{"href":41},"\u002Fhandbook\u002Fmarketing\u002Fevents\u002F","trade shows",[26,44,45],{},"Growth hacking; always be innovating when finding the audience and engaging with\nthem in a cost effective way.",[19,47,48,49,55],{},"The ultimate goal for the department is to ",[39,50,54],{"href":51,"rel":52},"https:\u002F\u002Fapp-eu1.hubspot.com\u002Freports-list\u002F26586079\u002F198880430\u002F",[53],"nofollow","generate sales pipeline","\nfor the sales team.\nThe monthly budget of the department including headcount and program budget should be equal to 50-60% of monthly pipeline generated.",[57,58,60],"h3",{"id":59},"marketing-kpi","Marketing KPI",[19,62,63],{},"Our North Star metric is pipeline generated, the metric is supported by key input metrics that we track and measure:",[65,66,67,74,81],"ul",{},[26,68,69],{},[39,70,73],{"href":71,"rel":72},"https:\u002F\u002Fproduct-metrics.flowfuse.cloud\u002Fdashboard\u002Fproduct",[53],"FFC trial signups",[26,75,76],{},[39,77,80],{"href":78,"rel":79},"https:\u002F\u002Fapp-eu1.hubspot.com\u002Fsubmissions\u002F26586079\u002Fform\u002F734455e5-4cda-4329-97da-07e40cda791c\u002Fperformance\u002F",[53],"Contact Sales form completions",[26,82,83],{},[39,84,87],{"href":85,"rel":86},"https:\u002F\u002Feu.posthog.com\u002Fproject\u002F2209\u002Finsights\u002FPXeb0YSF",[53],"Unique website visitors",[19,89,90],{},"Each of these metrics is reported on weekly during our Marketing Team Meeting to ensure we're tracking progress toward our North Star.",[14,92,94],{"id":93},"team","Team",[96,97,98,111],"table",{},[99,100,101],"thead",{},[102,103,104,108],"tr",{},[105,106,107],"th",{},"Role",[105,109,110],{},"Contributors",[112,113,114,132,148],"tbody",{},[102,115,116,120],{},[117,118,119],"td",{},"Marketing Manager, Product",[117,121,122,126,127],{},[39,123,125],{"href":124},"\u002Fabout#pablo-filomeno","Pablo Filomeno"," ",[39,128,131],{"href":129,"rel":130},"https:\u002F\u002Fgithub.com\u002FPabloFilomeno83",[53],"@PabloFilomeno83",[102,133,134,137],{},[117,135,136],{},"Marketing Manager, Website & Social Media",[117,138,139,126,143],{},[39,140,142],{"href":141},"\u002Fabout#yndira-escobar","Yndira Escobar",[39,144,147],{"href":145,"rel":146},"https:\u002F\u002Fgithub.com\u002FYndira-E",[53],"@Yndira-E",[102,149,150,153],{},[117,151,152],{},"Technical Writer",[117,154,155,126,159],{},[39,156,158],{"href":157},"\u002Fabout#sumit-shinde","Sumit Shinde",[39,160,163],{"href":161,"rel":162},"https:\u002F\u002Fgithub.com\u002Fsumitshinde-84",[53],"@sumitshinde-88",[14,165,167],{"id":166},"contact-us","Contact us",[19,169,170,171,176],{},"Questions can be asked in the ",[39,172,175],{"href":173,"rel":174},"https:\u002F\u002Fflowfuse.slack.com\u002Farchives\u002FC05GYH95NJZ",[53],"#dept-marketing",".",[14,178,180],{"id":179},"further-reading","Further Reading",[96,182,183,192],{},[99,184,185],{},[102,186,187,190],{},[105,188],{"align":189},"left",[105,191],{"align":189},[112,193,194,205,216,226,237,248,259,270],{},[102,195,196,202],{},[117,197,198],{"align":189},[39,199,201],{"href":200},"\u002Fhandbook\u002Fmarketing\u002Fblog\u002F","Blog",[117,203,204],{"align":189},"How to write new content for the FlowFuse Blog",[102,206,207,213],{},[117,208,209],{"align":189},[39,210,212],{"href":211},"\u002Fhandbook\u002Fmarketing\u002Fsocial-media\u002F","Social Media",[117,214,215],{"align":189},"Our online presence and how we engage with our community on various platforms",[102,217,218,223],{},[117,219,220],{"align":189},[39,221,222],{"href":41},"Trade shows",[117,224,225],{"align":189},"How to get the most out of visiting a trade fair",[102,227,228,234],{},[117,229,230],{"align":189},[39,231,233],{"href":232},"\u002Fhandbook\u002Fmarketing\u002Fwebsite\u002F","Website",[117,235,236],{"align":189},"How to contribute to the FlowFuse marketing website",[102,238,239,245],{},[117,240,241],{"align":189},[39,242,244],{"href":243},"\u002Fhandbook\u002Fmarketing\u002Fwebinars\u002F","Webinars",[117,246,247],{"align":189},"Webinars are a key way FlowFuse interacts with the Node-RED community.",[102,249,250,256],{},[117,251,252],{"align":189},[39,253,255],{"href":254},"\u002Fhandbook\u002Fmarketing\u002Fmessaging\u002F","Messaging",[117,257,258],{"align":189},"Marketing messaging",[102,260,261,267],{},[117,262,263],{"align":189},[39,264,266],{"href":265},"\u002Fhandbook\u002Fmarketing\u002Femail\u002F","Emails",[117,268,269],{"align":189},"How to engage with customers through email",[102,271,272,278],{},[117,273,274],{"align":189},[39,275,277],{"href":276},"\u002Fhandbook\u002Fmarketing\u002Flead-activation\u002F","Lead Activation",[117,279,280],{"align":189},"Definitions of inbound vs. outbound lead sources and MQL activation process",{"title":282,"searchDepth":283,"depth":283,"links":284},"",2,[285,289,290,291],{"id":16,"depth":283,"text":17,"children":286},[287],{"id":59,"depth":288,"text":60},3,{"id":93,"depth":283,"text":94},{"id":166,"depth":283,"text":167},{"id":179,"depth":283,"text":180},"md",{"navTitle":294,"navGroup":5},"Marketing",true,"\u002Fhandbook\u002Fmarketing",{"title":5,"description":282},"handbook\u002Fmarketing\u002Findex","lH-Yeb_jcZK7XWn6lNYY6VvHrD5wNumN4FHsfnM-TBk",[301],{"title":302,"path":303,"stem":304,"children":305},"Handbook","\u002Fhandbook","handbook",[306,309,430,460,658,728,787,913],{"title":307,"path":303,"stem":308},"FlowFuse Handbook","handbook\u002Findex",{"title":310,"path":311,"stem":312,"children":313},"Company","\u002Fhandbook\u002Fcompany","handbook\u002Fcompany\u002Findex",[314,315,319,323,327,345,349,353,357,422,426],{"title":310,"path":311,"stem":312},{"title":316,"path":317,"stem":318},"Board meetings","\u002Fhandbook\u002Fcompany\u002Fboard","handbook\u002Fcompany\u002Fboard",{"title":320,"path":321,"stem":322},"Communication","\u002Fhandbook\u002Fcompany\u002Fcommunication","handbook\u002Fcompany\u002Fcommunication",{"title":324,"path":325,"stem":326},"How we make decisions","\u002Fhandbook\u002Fcompany\u002Fdecisions","handbook\u002Fcompany\u002Fdecisions",{"title":328,"path":329,"stem":330,"children":331},"Guides","\u002Fhandbook\u002Fcompany\u002Fguides","handbook\u002Fcompany\u002Fguides\u002Findex",[332,333,337,341],{"title":328,"path":329,"stem":330},{"title":334,"path":335,"stem":336},"How to use Git","\u002Fhandbook\u002Fcompany\u002Fguides\u002Fgit","handbook\u002Fcompany\u002Fguides\u002Fgit",{"title":338,"path":339,"stem":340},"Google Workspace","\u002Fhandbook\u002Fcompany\u002Fguides\u002Fgworkspace","handbook\u002Fcompany\u002Fguides\u002Fgworkspace",{"title":342,"path":343,"stem":344},"Markdown Guide","\u002Fhandbook\u002Fcompany\u002Fguides\u002Fmarkdown","handbook\u002Fcompany\u002Fguides\u002Fmarkdown",{"title":346,"path":347,"stem":348},"Organizational Structure","\u002Fhandbook\u002Fcompany\u002Forganizational-structure","handbook\u002Fcompany\u002Forganizational-structure",{"title":350,"path":351,"stem":352},"Principles","\u002Fhandbook\u002Fcompany\u002Fprinciples","handbook\u002Fcompany\u002Fprinciples",{"title":354,"path":355,"stem":356},"Remote Work","\u002Fhandbook\u002Fcompany\u002Fremote","handbook\u002Fcompany\u002Fremote",{"title":358,"path":359,"stem":360,"children":361},"Security","\u002Fhandbook\u002Fcompany\u002Fsecurity","handbook\u002Fcompany\u002Fsecurity\u002Findex",[362,363,367,371,375,379,383,387,391,395,399,403,407,411,414,418],{"title":358,"path":359,"stem":360},{"title":364,"path":365,"stem":366},"Access Control Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Faccess-control","handbook\u002Fcompany\u002Fsecurity\u002Faccess-control",{"title":368,"path":369,"stem":370},"AI Development and Customer Data Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fai-development-and-customer-data","handbook\u002Fcompany\u002Fsecurity\u002Fai-development-and-customer-data",{"title":372,"path":373,"stem":374},"Asset Management Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fasset-management","handbook\u002Fcompany\u002Fsecurity\u002Fasset-management",{"title":376,"path":377,"stem":378},"Business Continuity & Disaster Recovery Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fbusiness-continuity","handbook\u002Fcompany\u002Fsecurity\u002Fbusiness-continuity",{"title":380,"path":381,"stem":382},"Computer Security","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fcomputer-security","handbook\u002Fcompany\u002Fsecurity\u002Fcomputer-security",{"title":384,"path":385,"stem":386},"Cryptography Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fcryptography","handbook\u002Fcompany\u002Fsecurity\u002Fcryptography",{"title":388,"path":389,"stem":390},"Data Management Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fdata-management","handbook\u002Fcompany\u002Fsecurity\u002Fdata-management",{"title":392,"path":393,"stem":394},"Human Resources Security Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fhuman-resources","handbook\u002Fcompany\u002Fsecurity\u002Fhuman-resources",{"title":396,"path":397,"stem":398},"Incident Response Plan","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fincident-response","handbook\u002Fcompany\u002Fsecurity\u002Fincident-response",{"title":400,"path":401,"stem":402},"Information Security Policy and Acceptable Use Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Finformation-security","handbook\u002Fcompany\u002Fsecurity\u002Finformation-security",{"title":404,"path":405,"stem":406},"Information Security Roles and Responsibilities","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Finformation-security-roles","handbook\u002Fcompany\u002Fsecurity\u002Finformation-security-roles",{"title":408,"path":409,"stem":410},"Operations Security Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Foperations-security","handbook\u002Fcompany\u002Fsecurity\u002Foperations-security",{"title":388,"path":412,"stem":413},"\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Frisk-management","handbook\u002Fcompany\u002Fsecurity\u002Frisk-management",{"title":415,"path":416,"stem":417},"Secure Development Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fsecure-development","handbook\u002Fcompany\u002Fsecurity\u002Fsecure-development",{"title":419,"path":420,"stem":421},"Third-Party Risk Management Policy","\u002Fhandbook\u002Fcompany\u002Fsecurity\u002Fthird-party-risk-management","handbook\u002Fcompany\u002Fsecurity\u002Fthird-party-risk-management",{"title":423,"path":424,"stem":425},"Strategy","\u002Fhandbook\u002Fcompany\u002Fstrategy","handbook\u002Fcompany\u002Fstrategy",{"title":427,"path":428,"stem":429},"Values","\u002Fhandbook\u002Fcompany\u002Fvalues","handbook\u002Fcompany\u002Fvalues",{"title":431,"path":432,"stem":433,"children":434},"Design","\u002Fhandbook\u002Fdesign","handbook\u002Fdesign\u002Findex",[435,436,440,444,448,452,456],{"title":431,"path":432,"stem":433},{"title":437,"path":438,"stem":439},"Art Requests","\u002Fhandbook\u002Fdesign\u002Fart-requests","handbook\u002Fdesign\u002Fart-requests",{"title":441,"path":442,"stem":443},"FlowFuse Branding Guidelines","\u002Fhandbook\u002Fdesign\u002Fbranding","handbook\u002Fdesign\u002Fbranding",{"title":445,"path":446,"stem":447},"Design Thinking","\u002Fhandbook\u002Fdesign\u002Fdesign-thinking","handbook\u002Fdesign\u002Fdesign-thinking",{"title":449,"path":450,"stem":451},"Process","\u002Fhandbook\u002Fdesign\u002Fprocess","handbook\u002Fdesign\u002Fprocess",{"title":453,"path":454,"stem":455},"Tools","\u002Fhandbook\u002Fdesign\u002Ftools","handbook\u002Fdesign\u002Ftools",{"title":457,"path":458,"stem":459},"Videos","\u002Fhandbook\u002Fdesign\u002Fvideos","handbook\u002Fdesign\u002Fvideos",{"title":461,"path":462,"stem":463,"children":464},"Engineering","\u002Fhandbook\u002Fengineering","handbook\u002Fengineering\u002Findex",[465,466,484,488,510,548,552,611,615,637,641,655],{"title":461,"path":462,"stem":463},{"title":467,"path":468,"stem":469,"children":470},"Contributing","\u002Fhandbook\u002Fengineering\u002Fcontributing","handbook\u002Fengineering\u002Fcontributing\u002Findex",[471,472,476,480],{"title":467,"path":468,"stem":469},{"title":473,"path":474,"stem":475},"Certified Nodes","\u002Fhandbook\u002Fengineering\u002Fcontributing\u002Fcertified-nodes","handbook\u002Fengineering\u002Fcontributing\u002Fcertified-nodes",{"title":477,"path":478,"stem":479},"Setting up a local FF Tables test environment","\u002Fhandbook\u002Fengineering\u002Fcontributing\u002Fff-tables","handbook\u002Fengineering\u002Fcontributing\u002Fff-tables",{"title":481,"path":482,"stem":483},"FlowFuse Team NPM Registry","\u002Fhandbook\u002Fengineering\u002Fcontributing\u002Fteam-npm-registry","handbook\u002Fengineering\u002Fcontributing\u002Fteam-npm-registry",{"title":485,"path":486,"stem":487},"Dependency Updates","\u002Fhandbook\u002Fengineering\u002Fdependency-updates","handbook\u002Fengineering\u002Fdependency-updates",{"title":489,"path":490,"stem":491,"children":492},"Front-End","\u002Fhandbook\u002Fengineering\u002Ffrontend","handbook\u002Fengineering\u002Ffrontend\u002Findex",[493,494,498,502,506],{"title":489,"path":490,"stem":491},{"title":495,"path":496,"stem":497},"Data Attributes","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Fdata-attributes","handbook\u002Fengineering\u002Ffrontend\u002Fdata-attributes",{"title":499,"path":500,"stem":501},"Front-End Layouts","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Flayouts","handbook\u002Fengineering\u002Ffrontend\u002Flayouts",{"title":503,"path":504,"stem":505},"Services","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Fservices","handbook\u002Fengineering\u002Ffrontend\u002Fservices",{"title":507,"path":508,"stem":509},"Front-End Testing","\u002Fhandbook\u002Fengineering\u002Ffrontend\u002Ftesting","handbook\u002Fengineering\u002Ffrontend\u002Ftesting",{"title":511,"path":512,"stem":513,"children":514},"Platform Ops","\u002Fhandbook\u002Fengineering\u002Fops","handbook\u002Fengineering\u002Fops\u002Findex",[515,516,520,524,528,532,536,540,544],{"title":511,"path":512,"stem":513},{"title":517,"path":518,"stem":519},"FlowFuse Dedicated","\u002Fhandbook\u002Fengineering\u002Fops\u002Fdedicated","handbook\u002Fengineering\u002Fops\u002Fdedicated",{"title":521,"path":522,"stem":523},"Dependencies within the CI\u002FCD process","\u002Fhandbook\u002Fengineering\u002Fops\u002Fdeployment","handbook\u002Fengineering\u002Fops\u002Fdeployment",{"title":525,"path":526,"stem":527},"Incident Response","\u002Fhandbook\u002Fengineering\u002Fops\u002Fincident-response","handbook\u002Fengineering\u002Fops\u002Fincident-response",{"title":529,"path":530,"stem":531},"Observability","\u002Fhandbook\u002Fengineering\u002Fops\u002Fobservability","handbook\u002Fengineering\u002Fops\u002Fobservability",{"title":533,"path":534,"stem":535},"Production Environment","\u002Fhandbook\u002Fengineering\u002Fops\u002Fproduction","handbook\u002Fengineering\u002Fops\u002Fproduction",{"title":537,"path":538,"stem":539},"How to Update Stacks on Production","\u002Fhandbook\u002Fengineering\u002Fops\u002Fproduction-stack-update","handbook\u002Fengineering\u002Fops\u002Fproduction-stack-update",{"title":541,"path":542,"stem":543},"FlowFuse Expert","\u002Fhandbook\u002Fengineering\u002Fops\u002Fself-hosted-assistant","handbook\u002Fengineering\u002Fops\u002Fself-hosted-assistant",{"title":545,"path":546,"stem":547},"Staging Environment","\u002Fhandbook\u002Fengineering\u002Fops\u002Fstaging","handbook\u002Fengineering\u002Fops\u002Fstaging",{"title":549,"path":550,"stem":551},"Packaging Guidelines","\u002Fhandbook\u002Fengineering\u002Fpackaging","handbook\u002Fengineering\u002Fpackaging",{"title":553,"path":554,"stem":555,"children":556},"Product","\u002Fhandbook\u002Fengineering\u002Fproduct","handbook\u002Fengineering\u002Fproduct\u002Findex",[557,558,562,566,570,574,578,584,588,591,595,599,603,607],{"title":553,"path":554,"stem":555},{"title":559,"path":560,"stem":561},"Blueprints","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fblueprints","handbook\u002Fengineering\u002Fproduct\u002Fblueprints",{"title":563,"path":564,"stem":565},"Node-RED Dashboard 2.0 - Project","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fdashboard","handbook\u002Fengineering\u002Fproduct\u002Fdashboard",{"title":567,"path":568,"stem":569},"Product Feedback","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Ffeedback","handbook\u002Fengineering\u002Fproduct\u002Ffeedback",{"title":571,"path":572,"stem":573},"Glossary","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fglossary","handbook\u002Fengineering\u002Fproduct\u002Fglossary",{"title":575,"path":576,"stem":577},"Product Metrics","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fmetrics","handbook\u002Fengineering\u002Fproduct\u002Fmetrics",{"title":579,"path":580,"stem":581,"children":582},"Personas","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fpersonas","handbook\u002Fengineering\u002Fproduct\u002Fpersonas\u002Findex",[583],{"title":579,"path":580,"stem":581},{"title":585,"path":586,"stem":587},"Pricing Principles","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fpricing","handbook\u002Fengineering\u002Fproduct\u002Fpricing",{"title":350,"path":589,"stem":590},"\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fprinciples","handbook\u002Fengineering\u002Fproduct\u002Fprinciples",{"title":592,"path":593,"stem":594},"Product Strategy","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fstrategy","handbook\u002Fengineering\u002Fproduct\u002Fstrategy",{"title":596,"path":597,"stem":598},"Product Growth","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Ftelemetry","handbook\u002Fengineering\u002Fproduct\u002Ftelemetry",{"title":600,"path":601,"stem":602},"Versioning","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fversioning","handbook\u002Fengineering\u002Fproduct\u002Fversioning",{"title":604,"path":605,"stem":606},"Market Segments","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fverticals","handbook\u002Fengineering\u002Fproduct\u002Fverticals",{"title":608,"path":609,"stem":610},"Vision","\u002Fhandbook\u002Fengineering\u002Fproduct\u002Fvision","handbook\u002Fengineering\u002Fproduct\u002Fvision",{"title":612,"path":613,"stem":614},"Project Management","\u002Fhandbook\u002Fengineering\u002Fproject-management","handbook\u002Fengineering\u002Fproject-management",{"title":616,"path":617,"stem":618,"children":619},"Releases","\u002Fhandbook\u002Fengineering\u002Freleases","handbook\u002Fengineering\u002Freleases\u002Findex",[620,621,625,629,633],{"title":616,"path":617,"stem":618},{"title":622,"path":623,"stem":624},"Dashboard 2.0 Release Process","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fdashboard-2","handbook\u002Fengineering\u002Freleases\u002Fdashboard-2",{"title":626,"path":627,"stem":628},"Digital Ocean Release Process","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fdigital-ocean","handbook\u002Fengineering\u002Freleases\u002Fdigital-ocean",{"title":630,"path":631,"stem":632},"Release Process","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fprocess","handbook\u002Fengineering\u002Freleases\u002Fprocess",{"title":634,"path":635,"stem":636},"Writing Changelog Posts","\u002Fhandbook\u002Fengineering\u002Freleases\u002Fwriting-changelog","handbook\u002Fengineering\u002Freleases\u002Fwriting-changelog",{"title":638,"path":639,"stem":640},"Security Reporting Policy","\u002Fhandbook\u002Fengineering\u002Fsecurity","handbook\u002Fengineering\u002Fsecurity",{"title":642,"path":643,"stem":644,"children":645},"Support","\u002Fhandbook\u002Fengineering\u002Fsupport","handbook\u002Fengineering\u002Fsupport\u002Findex",[646,647,651],{"title":642,"path":643,"stem":644},{"title":648,"path":649,"stem":650},"Support Triage Duty","\u002Fhandbook\u002Fengineering\u002Fsupport\u002Ftriage","handbook\u002Fengineering\u002Fsupport\u002Ftriage",{"title":652,"path":653,"stem":654},"Troubleshooting","\u002Fhandbook\u002Fengineering\u002Fsupport\u002Ftroubleshooting","handbook\u002Fengineering\u002Fsupport\u002Ftroubleshooting",{"title":453,"path":656,"stem":657},"\u002Fhandbook\u002Fengineering\u002Ftools","handbook\u002Fengineering\u002Ftools",{"title":5,"path":296,"stem":298,"children":659},[660,661,664,668,682,686,690,694,698,702,705,709,712,716,720,724],{"title":5,"path":296,"stem":298},{"title":201,"path":662,"stem":663},"\u002Fhandbook\u002Fmarketing\u002Fblog","handbook\u002Fmarketing\u002Fblog",{"title":665,"path":666,"stem":667},"Brand Personality, Tone of Voice & Character","\u002Fhandbook\u002Fmarketing\u002Fbrand-voice","handbook\u002Fmarketing\u002Fbrand-voice",{"title":669,"path":670,"stem":671,"children":672},"Community","\u002Fhandbook\u002Fmarketing\u002Fcommunity","handbook\u002Fmarketing\u002Fcommunity\u002Findex",[673,674,678],{"title":669,"path":670,"stem":671},{"title":675,"path":676,"stem":677},"Community Guidelines","\u002Fhandbook\u002Fmarketing\u002Fcommunity\u002Fcommunity-guidelines","handbook\u002Fmarketing\u002Fcommunity\u002Fcommunity-guidelines",{"title":679,"path":680,"stem":681},"Forums And Support","\u002Fhandbook\u002Fmarketing\u002Fcommunity\u002Fforums-and-support","handbook\u002Fmarketing\u002Fcommunity\u002Fforums-and-support",{"title":683,"path":684,"stem":685},"Customer Stories","\u002Fhandbook\u002Fmarketing\u002Fcustomer-stories","handbook\u002Fmarketing\u002Fcustomer-stories",{"title":687,"path":688,"stem":689},"FlowFuse for Education","\u002Fhandbook\u002Fmarketing\u002Feducation","handbook\u002Fmarketing\u002Feducation",{"title":691,"path":692,"stem":693},"Marketing Email","\u002Fhandbook\u002Fmarketing\u002Femail","handbook\u002Fmarketing\u002Femail",{"title":695,"path":696,"stem":697},"Events","\u002Fhandbook\u002Fmarketing\u002Fevents","handbook\u002Fmarketing\u002Fevents",{"title":699,"path":700,"stem":701},"How the marketing team works at FlowFuse","\u002Fhandbook\u002Fmarketing\u002Fhow-we-work","handbook\u002Fmarketing\u002Fhow-we-work",{"title":277,"path":703,"stem":704},"\u002Fhandbook\u002Fmarketing\u002Flead-activation","handbook\u002Fmarketing\u002Flead-activation",{"title":706,"path":707,"stem":708},"Lead Generation","\u002Fhandbook\u002Fmarketing\u002Fleads","handbook\u002Fmarketing\u002Fleads",{"title":255,"path":710,"stem":711},"\u002Fhandbook\u002Fmarketing\u002Fmessaging","handbook\u002Fmarketing\u002Fmessaging",{"title":713,"path":714,"stem":715},"Marketing Programs","\u002Fhandbook\u002Fmarketing\u002Fprograms","handbook\u002Fmarketing\u002Fprograms",{"title":717,"path":718,"stem":719},"Social Media Channels","\u002Fhandbook\u002Fmarketing\u002Fsocial-media","handbook\u002Fmarketing\u002Fsocial-media",{"title":721,"path":722,"stem":723},"FlowFuse Webinars","\u002Fhandbook\u002Fmarketing\u002Fwebinars","handbook\u002Fmarketing\u002Fwebinars",{"title":725,"path":726,"stem":727},"Marketing Website","\u002Fhandbook\u002Fmarketing\u002Fwebsite","handbook\u002Fmarketing\u002Fwebsite",{"title":729,"path":730,"stem":731,"children":732},"Operations","\u002Fhandbook\u002Foperations","handbook\u002Foperations\u002Findex",[733,734,738,742,746,767,771,775,779,783],{"title":729,"path":730,"stem":731},{"title":735,"path":736,"stem":737},"Tax & Compliance","\u002Fhandbook\u002Foperations\u002Faccounting","handbook\u002Foperations\u002Faccounting",{"title":739,"path":740,"stem":741},"Accounts","\u002Fhandbook\u002Foperations\u002Faccounts","handbook\u002Foperations\u002Faccounts",{"title":743,"path":744,"stem":745},"Billing","\u002Fhandbook\u002Foperations\u002Fbilling","handbook\u002Foperations\u002Fbilling",{"title":282,"path":747,"stem":748,"children":749},"\u002Fhandbook\u002Foperations\u002Fceo-ops","handbook\u002Foperations\u002Fceo-ops\u002Findex",[750,751,755,759,763],{"title":282,"path":747,"stem":748},{"title":752,"path":753,"stem":754},"Calendar Management","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Fcalendar-management","handbook\u002Foperations\u002Fceo-ops\u002Fcalendar-management",{"title":756,"path":757,"stem":758},"Inbox Management","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Finbox-management","handbook\u002Foperations\u002Fceo-ops\u002Finbox-management",{"title":760,"path":761,"stem":762},"Task Managment","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Ftask-managment","handbook\u002Foperations\u002Fceo-ops\u002Ftask-managment",{"title":764,"path":765,"stem":766},"Travel Booking","\u002Fhandbook\u002Foperations\u002Fceo-ops\u002Ftravel-booking","handbook\u002Foperations\u002Fceo-ops\u002Ftravel-booking",{"title":768,"path":769,"stem":770},"Change","\u002Fhandbook\u002Foperations\u002Fchange","handbook\u002Foperations\u002Fchange",{"title":772,"path":773,"stem":774},"Commission Payment","\u002Fhandbook\u002Foperations\u002Fcommission-payment","handbook\u002Foperations\u002Fcommission-payment",{"title":776,"path":777,"stem":778},"Data at FlowFuse","\u002Fhandbook\u002Foperations\u002Fdata","handbook\u002Foperations\u002Fdata",{"title":780,"path":781,"stem":782},"Signatures","\u002Fhandbook\u002Foperations\u002Fsignatures","handbook\u002Foperations\u002Fsignatures",{"title":784,"path":785,"stem":786},"Vendors","\u002Fhandbook\u002Foperations\u002Fvendors","handbook\u002Foperations\u002Fvendors",{"title":788,"path":789,"stem":790,"children":791},"People Operations","\u002Fhandbook\u002Fpeopleops","handbook\u002Fpeopleops\u002Findex",[792,793,797,801,805,809,813,831,893,897,901,905,909],{"title":788,"path":789,"stem":790},{"title":794,"path":795,"stem":796},"Coaching Plans","\u002Fhandbook\u002Fpeopleops\u002Fcoaching-plans","handbook\u002Fpeopleops\u002Fcoaching-plans",{"title":798,"path":799,"stem":800},"Code of Conduct","\u002Fhandbook\u002Fpeopleops\u002Fcode-of-conduct","handbook\u002Fpeopleops\u002Fcode-of-conduct",{"title":802,"path":803,"stem":804},"Compensation","\u002Fhandbook\u002Fpeopleops\u002Fcompensation","handbook\u002Fpeopleops\u002Fcompensation",{"title":806,"path":807,"stem":808},"Compliance & Training (Mineral)","\u002Fhandbook\u002Fpeopleops\u002Fcompliance","handbook\u002Fpeopleops\u002Fcompliance",{"title":810,"path":811,"stem":812},"Expenses","\u002Fhandbook\u002Fpeopleops\u002Fexpenses","handbook\u002Fpeopleops\u002Fexpenses",{"title":814,"path":815,"stem":816,"children":817},"Hiring","\u002Fhandbook\u002Fpeopleops\u002Fhiring","handbook\u002Fpeopleops\u002Fhiring\u002Findex",[818,819,823,827],{"title":814,"path":815,"stem":816},{"title":820,"path":821,"stem":822},"Working with Recruiters","\u002Fhandbook\u002Fpeopleops\u002Fhiring\u002Frecruiters","handbook\u002Fpeopleops\u002Fhiring\u002Frecruiters",{"title":824,"path":825,"stem":826},"Screening Call","\u002Fhandbook\u002Fpeopleops\u002Fhiring\u002Fscreening-call","handbook\u002Fpeopleops\u002Fhiring\u002Fscreening-call",{"title":828,"path":829,"stem":830},"Star Questions","\u002Fhandbook\u002Fpeopleops\u002Fhiring\u002Fstar-questions","handbook\u002Fpeopleops\u002Fhiring\u002Fstar-questions",{"title":832,"path":833,"stem":834,"children":835},"Job Descriptions","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Findex",[836,837,841,845,849,853,857,861,865,869,873,877,881,885,889],{"title":832,"path":833,"stem":834},{"title":838,"path":839,"stem":840},"Account Executive","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Faccount-executive","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Faccount-executive",{"title":842,"path":843,"stem":844},"CEO","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fceo","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fceo",{"title":846,"path":847,"stem":848},"Chief of Staff","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fchief-of-staff","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fchief-of-staff",{"title":850,"path":851,"stem":852},"CTO","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fcto","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fcto",{"title":854,"path":855,"stem":856},"Developer Relations Advocate","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fdeveloper-relations-advocate","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fdeveloper-relations-advocate",{"title":858,"path":859,"stem":860},"Engineering Manager","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fengineering-manager","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fengineering-manager",{"title":862,"path":863,"stem":864},"Fullstack Engineer","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer",{"title":866,"path":867,"stem":868},"Fullstack Engineer (AI-Focused)","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer-ai","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Ffullstack-engineer-ai",{"title":870,"path":871,"stem":872},"Head of Marketing","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fhead-of-marketing","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fhead-of-marketing",{"title":874,"path":875,"stem":876},"Product Manager","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-manager","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-manager",{"title":878,"path":879,"stem":880},"Product Marketer","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-marketer","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fproduct-marketer",{"title":882,"path":883,"stem":884},"Solutions Engineer","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fsolutions-engineer","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fsolutions-engineer",{"title":886,"path":887,"stem":888},"Technical Product Manager","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Ftechnical-product-manager","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Ftechnical-product-manager",{"title":890,"path":891,"stem":892},"VP of Sales","\u002Fhandbook\u002Fpeopleops\u002Fjob-descriptions\u002Fvp-sales","handbook\u002Fpeopleops\u002Fjob-descriptions\u002Fvp-sales",{"title":894,"path":895,"stem":896},"Holiday and Leave","\u002Fhandbook\u002Fpeopleops\u002Fleave","handbook\u002Fpeopleops\u002Fleave",{"title":898,"path":899,"stem":900},"PeopleOps policies","\u002Fhandbook\u002Fpeopleops\u002Forganization","handbook\u002Fpeopleops\u002Forganization",{"title":902,"path":903,"stem":904},"Performance Review","\u002Fhandbook\u002Fpeopleops\u002Fperformance-review","handbook\u002Fpeopleops\u002Fperformance-review",{"title":906,"path":907,"stem":908},"Summit","\u002Fhandbook\u002Fpeopleops\u002Fsummit","handbook\u002Fpeopleops\u002Fsummit",{"title":910,"path":911,"stem":912},"Travel","\u002Fhandbook\u002Fpeopleops\u002Ftravel","handbook\u002Fpeopleops\u002Ftravel",{"title":914,"path":915,"stem":916,"children":917},"Sales department","\u002Fhandbook\u002Fsales","handbook\u002Fsales\u002Findex",[918,919,925,929,933,937,941,945,949,953,970,974,986,990,996,1000,1004],{"title":914,"path":915,"stem":916},{"title":920,"path":921,"stem":922,"children":923},"FY 2026 SALES COMPENSATION PLAN","\u002Fhandbook\u002Fsales\u002Fcommission-plan","handbook\u002Fsales\u002Fcommission-plan\u002Findex",[924],{"title":920,"path":921,"stem":922},{"title":926,"path":927,"stem":928},"Customer Success","\u002Fhandbook\u002Fsales\u002Fcustomer-success","handbook\u002Fsales\u002Fcustomer-success",{"title":930,"path":931,"stem":932},"Self Hosted Dashboard v2 Multi User Plugin","\u002Fhandbook\u002Fsales\u002Fdashboard-v2","handbook\u002Fsales\u002Fdashboard-v2",{"title":934,"path":935,"stem":936},"Edge Connectivity Sales Process","\u002Fhandbook\u002Fsales\u002Fedge-connect-process","handbook\u002Fsales\u002Fedge-connect-process",{"title":938,"path":939,"stem":940},"Engagements","\u002Fhandbook\u002Fsales\u002Fengagements","handbook\u002Fsales\u002Fengagements",{"title":942,"path":943,"stem":944},"Forecast Review","\u002Fhandbook\u002Fsales\u002Fforecast-review","handbook\u002Fsales\u002Fforecast-review",{"title":946,"path":947,"stem":948},"Hubspot","\u002Fhandbook\u002Fsales\u002Fhubspot","handbook\u002Fsales\u002Fhubspot",{"title":950,"path":951,"stem":952},"Legal","\u002Fhandbook\u002Fsales\u002Flegal","handbook\u002Fsales\u002Flegal",{"title":282,"path":954,"stem":955,"children":956},"\u002Fhandbook\u002Fsales\u002Fmeetings","handbook\u002Fsales\u002Fmeetings\u002Findex",[957,958,962,966],{"title":282,"path":954,"stem":955},{"title":959,"path":960,"stem":961},"Demo","\u002Fhandbook\u002Fsales\u002Fmeetings\u002Fdemo","handbook\u002Fsales\u002Fmeetings\u002Fdemo",{"title":963,"path":964,"stem":965},"Discovery","\u002Fhandbook\u002Fsales\u002Fmeetings\u002Fdiscovery","handbook\u002Fsales\u002Fmeetings\u002Fdiscovery",{"title":967,"path":968,"stem":969},"Poc","\u002Fhandbook\u002Fsales\u002Fmeetings\u002Fpoc","handbook\u002Fsales\u002Fmeetings\u002Fpoc",{"title":971,"path":972,"stem":973},"Sales Team Operating Principles","\u002Fhandbook\u002Fsales\u002Foperating-principles","handbook\u002Fsales\u002Foperating-principles",{"title":975,"path":976,"stem":977,"children":978},"Commercial Organization","\u002Fhandbook\u002Fsales\u002Forg","handbook\u002Fsales\u002Forg\u002Findex",[979,980],{"title":975,"path":976,"stem":977},{"title":981,"path":982,"stem":983,"children":984},"Account Executives","\u002Fhandbook\u002Fsales\u002Forg\u002Faccount-executives","handbook\u002Fsales\u002Forg\u002Faccount-executives\u002Findex",[985],{"title":981,"path":982,"stem":983},{"title":987,"path":988,"stem":989},"Partnerships","\u002Fhandbook\u002Fsales\u002Fpartnerships","handbook\u002Fsales\u002Fpartnerships",{"title":991,"path":992,"stem":993,"children":994},"Processes","\u002Fhandbook\u002Fsales\u002Fprocesses","handbook\u002Fsales\u002Fprocesses\u002Findex",[995],{"title":991,"path":992,"stem":993},{"title":997,"path":998,"stem":999},"Professional Services","\u002Fhandbook\u002Fsales\u002Fprofessional-services","handbook\u002Fsales\u002Fprofessional-services",{"title":1001,"path":1002,"stem":1003},"Regions","\u002Fhandbook\u002Fsales\u002Fregions","handbook\u002Fsales\u002Fregions",{"title":1005,"path":1006,"stem":1007},"Sales Deck","\u002Fhandbook\u002Fsales\u002Fsales-deck","handbook\u002Fsales\u002Fsales-deck",1780070545161]