VP of Sales

Job Description

The VP of Sales leads FlowFuse’s unified commercial team, driving revenue growth and building scalable go-to-market (GTM) motions. This role is responsible for establishing repeatable sales processes, expanding customer adoption, and ensuring long-term success through trusted partnerships.

The VP of Sales reports directly to the CEO and manages Sales, Solutions Engineering, Customer Success, Professional Services, and GTM Partnerships.

Key Responsibilities:

• Own revenue growth across new business, expansions, and renewals.
• Build and lead the global commercial team (Sales, SE, CS, GTM Partnerships, Professional Services).
• Establish scalable, repeatable GTM processes for pipeline generation, qualification, forecasting, and deal closure.
• Personally engage in key customer opportunities while developing the team.
• Drive partner strategy, including GTM alliances and service delivery partners.
• Ensure smooth customer lifecycle handoffs and land-and-expand motions.
• Collaborate with Product and Marketing to align messaging, market feedback, and growth strategy.
• Instill a culture of transparency, accountability, and cross-functional teamwork.

Success Metrics:

• New ARR and bookings growth.
• Pipeline coverage and forecast accuracy.
• Customer acquisition cost (CAC) Ratio - sales & marketing spend required to generate $1 of new ARR.
• Net revenue retention (NRR) and customer churn rate.

Collaboration & Scope

• Works closely with Product on roadmap alignment and customer feedback loops.
• Partners with Marketing on demand generation, campaigns, and messaging and pipeline growth.
• Aligns with Engineering and Solutions Engineering on technical validation.

Values & Culture

• Transparency and trust in all customer and team interactions.
• Ownership and accountability in delivering outcomes.
• GTM is a team sport — collaboration across functions is expected.
• Customer empathy and long-term partnership drive every decision.