Sales Deck
The FlowFuse Sales Deck is the primary presentation used to introduce FlowFuse to prospects. It establishes the problem we solve, who we solve it for, and why FlowFuse — before moving into a product demo.
When to Use It
Use it in intro and discovery calls — the first or second meeting with a new prospect. It's also appropriate for executive briefings or re-engagement conversations where a high-level overview is more useful than a deep technical walkthrough.
How to Use It
- Make a copy before customizing. Never edit the master deck.
- Tailor the opening to the prospect's industry or known pain points.
- Use the slides as a visual anchor, not a script — the goal is dialogue.
- Close every meeting with a defined next step.
Stakeholders
| Role | Responsibility |
|---|---|
| VP of Sales (Michael Davis) | Owns the deck; approves changes to messaging or structure. |
| Account Executives | Primary users. Responsible for customizing per engagement. |
| Marketing | Contributes positioning and competitive messaging. Loop them in before making narrative changes. |
| CEO | Consulted on major positioning shifts or executive/investor-level use. |